BİZİM İÇİN REKLAM DEĞER ÜRETİRKEN HESAP VEREBİLMEKTİR...

Cultural codes are one of the main starting points of marketing communication as well as sociology. Although the ’essence Kültür of the concept of culture does not present a definition that everyone agrees on in its respective fields, culture is the sum of all‘ doings un of a society. When you start the sentence with culture, it has made it popular in every period. Cultural code has always guided us in our buying behavior and branding. It is clear that a branding strategy that has correctly analyzed its target audience will reach its goals faster. What cultural codes are and what they should be, of course, must be determined by research, as well as predictions. When we evaluate the cultural code in the context of geographical indication products, we see infinite chain of possibilities. Because we tend to take the attitude of evolving from what is known to what is not known, from what is seen to idea in our understanding of purchasing.

 

 

 

When the subject of Arapgir Purple Basil is the subject of the article, the song Dağ Mountains Girl Reyhan which I listened to in my childhood comes from me. Almost all day eating the frost of Erciyes; I would find myself at the beginning of our little radio when I threw my body at home. After listening to Tomorrow's Theater, the folk song would start. When I searched this song in the depths of my mind, I found surprising information. Dağlar Kızı Reyhan, an anonymous Azerbaijani folk song, sings his folk song in 1967 by Zaliha Özgen, the diva of the time, into Turkish. The folk song suddenly becomes popular and identifies with Zaliha Özgen. Zaliha Özgen, who makes 30 records with 3.5 octave voice, sings in 12 languages ​​and represents us abroad, stops singing at the peak of her fame and settles in Bodrum / Bitez. This angel of goodness, which I am aware of on this occasion, continues to devote herself to the reading of girls. After this metaphoric introduction, a bit of gir coercion Arap, when we come to the Arabian Purple Basil, which is our topic, we come across with a story of persistence / belief / love. Arapgir Mor Reyhanı, which was raised in front of their homes with the insistent attitude of Mr. Haluk Cömertoğlu, a mayor who loves this fertile land, has reached 50 acres today. With the purchase guarantee of the municipality, the product has now become the driving force of the district economy. Last year's yield was 1.5 million TL.

 

Harvested four times during the season, about 4 tons of acres can be obtained from the wet product. Arapgir Purple Basil, which has reached a yield of 700 tons this year, is expected to be transformed into approximately forty products with an innovative approach. In addition, the drying facility, which came to the last stage with the support of the Eastern Anatolia Project Regional Development Administration, is the largest drying facility in the region. The facility is capable of drying 5 tons of basil with 8 hours of daily operation. In the facility, basil dry, basil tea, basil jam, basil sherbet, basil soda and basil vinegar, soap, room spray, fly repellent, skin creams will be produced.

 

Arapgir Purple Basil has been the subject of this article as it is one of the most striking examples of the impact of geographical indication products on rural development. The purple basil, which everyone used to sow as much as needed in Arapgir, is today the main focus of the district economy. The hero of this success is the personal efforts of the Mayor Mr. Haluk Cömertoğlu. Rural development, a pillar of the geographical indication ecosystem, is important for our sociology of agriculture. Geographically marked products, which have a multiplier effect on all components of rural development, offer us new opportunities locally. As a component of the values ​​that we must pass on to the next generations for the continuity of production and product tradition, geographical indication are the main elements of our cultural codes.

Arapgir Purple Basil and Geographical Indication Journey

 

The geographical indication journey of Arapgir Purple Basil, which is our first product in the category of medical aromatic plant diversity of geographical indication, starts in 2014. Inonu University Faculty of Engineering Department of Food, Professor. Dr. Ali Adnan Hayaloğlu's selfless initiatives, the vision of the municipality and the General Directorate of Agricultural Research and Policies TAGEM'in project support process begins to process. Arapgir Purple Basil, which was applied on August 9, 2017, is registered on December 8, 2017 with 266 registration number. With a three-year preparatory phase and the municipality's purchase guarantee, the Arapgir Purple Basilica begins to create its own economy. Arapgir is one of the cities on the Silk Road. Arapgir's history is in parallel with Malatya. It contains many historical artifacts on this fertile land which has traces of Assyrian, Roman, Byzantine, Arab, Seljuk and Ottoman. Arabgir is an open air museum with its castle, fairy chimneys, Onar Written Cave, 787 year old Cemevi, Almasık Baths and many historical mosques and mansions.