Bodrum Mandalini is the name of the girl who distributes her hair with the winds blowing from the Gulf of Bodrum. It is beautiful, it does not like heat and humidity, it wants cool climate. With these features, it grows only in the Bodrum peninsula, which features micro air conditioning as a point of exploration of the Mediterranean and Aegean climates. Loving mineral-rich calcareous soils, Bodrum Mandalini is separated from the tangerines that are grown in other regions.
Halikarnassos, founded by the Dor's, according to the father of history in Bodrum; Caria, Leleg, Megera, Persia, Roman, Byzantine civilizations have hosted. Five thousand years of history, the most brilliant period of Bodrum BC. He lived in 353 when he was the capital of the Carian region. One of the Seven Wonders of the World, Mausoleum was built by his wife Artemisia in memory of King Mausolos. In 1522, Bodrum became a cradle of cultures in every period. It has become a point to take and pass through its fertile lands, logistic superiority and castle originating from the sea. Bodrum is for everyone. Perhaps this archaic spirit is one of the most important tourism destinations in the world today.
If this is the basement Tangerines most distinctive feature is the peculiar smell of mandarins grown in Turkey. Its unique peels and ethereal oils in its shell make it unique. The form is small to medium size and flat. Easy peel. When it has matured (mid-late November-mid-range), its light yellow or orange orange shell is thin and slightly rough. The orange fruit is crisp, quite juicy, fragrant and delicious. Bodrum Mandarin was registered with the gil origin name ç as our 162th geographical indication product based on the Decree Law No. 555 on the Protection of Geographical Indication by the Citizen Producer Association of Bodrum. As stated in the registration document, the geographical classes are the Ortakent - Yahşi, Bitez, Gümüşlük, Turgutreis, Gündoğan, Konacık, Göltürkbükü towns of the Bodrum Peninsula and the villages attached to them.
Type / Types of Mandarin Growing in the Basement
Bodrum Mandarin
First, we need to clarify a point, Bodrum is not the sort of tangerine. It is better to give some scientific information after these technical explanations. Bodrum Mandarin fruits are small to medium sized and flat. There are grooves in the stem part of the fruit. During the maturity period, the bark of the light yellow or orange orange is thin and slightly rough. The fruit is also sensitive to physiological degradation called albedo breakage and has a high tendency to puff. The peel is easy to peel and has a very pleasant odor, because of the etheric fats in the shell. The slice walls are medium tight and the orange fruit is crisp, quite juicy, fragrant and delicious. average fruit weight, turkey conditions 87.6 g, 52.65 mm length of fruit, fruit width is 60.78 mm. The number of cores is about 19 per fruit, the water soluble dry matter ratio is 9.74%, the titratable acid content is 1.23% and the water soluble dry matter ratio / acid ratio is 7.69. Usare amount in the period of maturity is 42.35%. Fruit peel is of medium thin thickness and shell thickness is 3.22 mm. The fruit begins to turn yellow in November and matures at the end of December. Fruits come into extreme maturity very quickly, quickly puffs, loses water and decreases acidity. During mature period, if there are moist conditions, puffing is seen very quickly. It does not stay on the tree for long after maturation and is sensitive to castings. It is not suitable for transport and storage.
Herbal Properties of Bodrum Mandarin
The tree grows slowly and is medium in size. It has a very frequent crown structure and is almost seamless. The number of branches is too high, thin, the knot spacing is short. It has very small narrow leaves similar to willow leaves. Cold resistant, very efficient and shows absolute periodicity. Because of the good pollination and fertilization, it is a very good kind of father. Normally, trees begin to bear fruit from the age of 3 years. When the thickness of the body reaches 10-12 years, it can reach to 20 cm thickness.
Satsuma (Citrus Unshi) Mandarin
Due to the high export potential, it is cultivated. Rize also known as Satsuma mandarins Tangerines has come in the early years after the 1900 Batumi Japan over Turkey. Its efficiency is high, and even in bad weather conditions, regular yields distinguish it from other varieties. It is yellow and orange in color and slightly rough. The fruit is peeled easily, the fruit is not attached very tightly to the flesh. The number of cores is small. It is an early species, starts to mature in October and has a long stay on the tree. Generally, it is grown in the south and south facing areas where there is no north wind. The economic age is between 40-60 years. The yield per tree is about 90 kilos.
Klemantine (Citrus Reticulata) Mandarin
It is a kind of natural mutation or hybridization in Algeria. It was brought to our country from Italy in 1936, it is mostly grown in the Mediterranean region. The fruit peel is dark orange in color and slightly rough. The adherence of the crust to the fruit flesh is moderate. But it can be easily peeled. It does not puff up like other mandalines. The flesh is dark orange, crisp, juicy and flavored. It is an efficient variety, with little tendency to periodicity. In order to achieve good efficiency, sufficient amount of pollinator or hormone should be applied in the garden. Extremely resistant to cold. Klemantine tangerine is an early type and its fruits ripen in late October - mid-November. In the basement there is a small variety.
Bodrum Mandarin and Marketing Communication
The most advantageous regions in the branding of our geographical products are undoubtedly our tourism regions. The most effective way to create awareness is to touch in branding. The more remote and inaccessible, the more costly your sales and marketing activities are. Although there are many ways and methods to break down and soften this basic rule, there is no result-oriented solution to meet the target audience with the product. In this context, harvesting and gardening activities are the shortest way to introduce products.
The story of Bodrum Mandarin starts with the establishment of the Citrus Producer Association of Bodrum in 2006. Today, the Union organizes the Bodrum Mandarin Festival, which is traditional in the context of marketing communication. In its economic operation, it produces plain soda, tangerine soda, tangerine juice, cologne, marmalade, jams, and tangerine oil, an industrial product. These developments are presented to the domestic and foreign bodrum lovers by the production of mandarin, tangerine baklava, tangerine ice cream, and tangerine cheese by local entrepreneurs. With this feature, there are many different opportunities to present / present local products and tastes to our foreign guests.
Geographical Indication Products and Tourism Relationship
He meets Turkey's tourism Bodrum tourism, perhaps the first in 1960. From a small coastal town to the whole of the peninsula today, creating a tourism industry owes itself to the correct positioning in the world. This historical process exceeds the limits of writing; In the eighties, Halikarnas Disco and Bars Street has been the capital of entertainment with its tradition. In addition to the deep blue bays, the town, which added blue Bodrum nights, turned into a tourism paradise with twenty-four hours of the day. Today, the Bodrum peninsula is an important phenomenon in world tourism. Although it has found the basic principles in brand positioning, Bodrum is an indispensable place for tourists. I think the only rival in the region is Spain / Ibiza Island. The relation of geographically marked products with tourism is a tourism event management beyond being authentic and exotic. Although the desire of the tourists to experience experience varies, thematic festivals focused on geographically marked products provide the basis for both awareness raising and the development of high value-added products. In this context, Bodrum tangerine gardens should take advantage of the location advantage. It should not be forgotten that modern human wants to touch the soil.
Final words on top of Bodrum Mandarin
Focusing on marketing communication, positioning and corporate identity issues, Bodrum Mandarin is one of our most advantageous geographical indication products on the way to becoming a world brand with location facilities. We know that aside from the demand of citrus products in the world, food products produced from them can always find their own place on shelves at the point of creating awareness. As the Bodrum Tangerine produces innovative products for the tourism sector, the brand value will always increase.
The biggest danger waiting for the Bodrum Mandarin is the concentration of large product buyers in these regions due to the concentration of the production areas and the concentration of citrus in the region in Dalaman, Köyceğiz and Ortaca. Although this may seem a disadvantage, it is possible to turn this into an advantage. Geo-labeled products are valuable because they are not already transformed into industrial products. When we look at the examples of the world that maintains the tradition of production in this area that maintains the advantages of being special and unique and supports it through marketing communication, it will be seen that this inference is true. Bodrum Mandarin many geographically marked products that we expect to support the role of rural development is inappropriate. I think that the other mandarin varieties grown in Bodrum with a small amount of production and area already developed in the Bodrum Mandarin Garden is a strategic decision as well as being a right decision in the long term. Because the Bodrum peninsula is a region that focuses its development dynamics on tourism and is a brand tradition in this field. In this context, tangerine is the evil eye bead that supports / supports this positioning. It is the most important value of Bodrum which needs to be included in every event management / protection / protection.
Kemal ÇİFÇİ
Brand Consultant / General Secretary of Geographical Indications Association
Note: This article is dedicated to Mr. Omer Aras, a farmers diplomat from Bodrum.
Source:
-http: //www.tarimkutuphanesi.com/turuncgıl_cesıtlerı_00642.html
-Bodrum Mandarin Registration Certificate
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